BlueConic
Customer data platform that helps businesses unify, activate, and optimize first-party customer data in real time to deliver personalized marketing experiences.
Description
BlueConic is a customer data platform (CDP) that empowers businesses to unify and activate their first-party data in real time. Founded in 2010 and headquartered in Boston, Massachusetts, with additional offices in Europe, BlueConic serves over 500 global brands, including Heineken, VF Corporation, and Mattel. The platform enables marketers to create dynamic customer profiles, segment audiences, and deliver personalized experiences across various touchpoints, all while maintaining privacy and compliance standards. Recognized for its user-friendly interface and robust analytics capabilities, BlueConic is designed to help organizations transform customer relationships and drive growth through data-driven insights and actions.
