Sophi (part of Mather Economics)

Sophi.io is an artificial intelligence and NLP-based system that offers transformative tools for publishers to enhance their business. With automated content curation, predictive analytics, and paywall decisioning, Sophi helps publishers make vital strategic and tactical decisions. By using Sophi, publishers can automate their content curation process, allowing their team to focus on creating new content. This AI-powered platform also unlocks hidden value in existing content, reducing the time and resources dedicated to analysis and curation. Unlike other tools, Sophi goes beyond counting clicks and shares. It helps publishers understand the real value of their content, such as acquisition, retention, and sales. Sophi has already delivered impressive results for The West Australian and The Globe and Mail, increasing click-through rates, subscriber acquisition rates, and website automation. With a range of solutions for paywalls, print automation, site automation, and first-party data, Sophi is the ideal tool for tomorrow's content publishers.